Choose-film

No More Pro 800Z… But the Future Looks Bright!

Just a week or two after Kodak’s announcement that their Kodachrome film was being discontinued – similar news has been released from Fujifilm regarding their Fujicolor Pro 800Z film stock.

As of September 2009, the production of Fujicolor Pro 800Z will cease, Fujifilm Professional says. ‘The company has a limited supply of the film in stock, enough to satisfy demand until approximatively November 2009.’

‘We have decided to remove all formats of Pro 800Z from our range due to low sales volume,’ says Fujifilm’s product manager for professional film, Russ Gunn. ‘By streamlining our selection of Professional film we can ensure our strong selling lines are protected. Sales of our colour negative and transparency films are doing very well and there has also been a recent upturn in sales of our instant films.’

At least Fujifilm’s decision seems to be based around ensuring the ongoing health of their film business (as evidenced by their creation and promotion of the choose-film.com online community), rather than a phasing out of film in general.

To further emphasise this Gunn went on to say: “Sales of our colour negative and transparency films are doing very well and there has also been a recent upturn in sales of our instant films. We will continue to support photographers who appreciate the quality and flexibility of real film…”

So definitely some good news there! Now you can all do your part by getting out there and shooting more film!