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A New Future for Instant Film??

As the sun sets on Polaroid... will it rise again?

Good news seems to be rising from the ashes of Polaroid’s abandonment of Instant film technologies. A new start-up – called Impossible b.v. – has signed a ten year lease on Polaroid’s old integral production facility in the Netherlands (Enschede), along with all of the old equipment, and aims to get it back up running and producing analog integral film for vintage Polaroid cameras from 2010!!

The new company (headed by the team behind the polapremium website) has taken their name and inspiration from a quote from Edwin Land, the creator of Instant film technology: “Don’t undertake a project unless it is manifestly important and nearly impossible”.

If these guys get the integral stuff back in production, and Fuji continue their production of pack film… then, boys and girls, our Polaroid future is assured